services

advertising

Advertising is any paid form of communication that provides your target markets with information and aims to persuade. Advertising is a great way to reach the masses and increase your customer base and get your name out there.

Advertising encompasses a range of mediums such as television, radio, newspapers, magazines and outdoor. With an integrated, creative and strategic campaign, we can help you reach consumers with a cohesive message across a range of mediums and increase your brand recognition within your target markets with a strong core idea that enhances your brand.

research & planning

Successful advertising starts with in-depth planning and research. It is imperative to understand the advertising problem at hand, as well as who the advertising is speaking to.

Research is undertaken to better understand the market in which your business operates, direct and indirect competitors as well as your target audience. Comprehensive research takes place not only through desk research, but also through processes such as surveys and focus groups.

Once research and data have been gathered we can start to draw key insights into the advertising problem and the target market, which aid in developing the creative strategy and devising a set of measureable outcomes that are to be achieved.

creative strategy

The creative strategy is drawn from research and planning and outlines key items such as a positioning statement, primary and secondary target markets, a single-minded proposition (what is the most important thing the advertising message needs to say), and the medium that the advertising will be delivered through.

It is from these key points that our creative team start to develop the big idea. The big idea is the creative force driving the single-minded proposition, which in essence solves the advertising problem.

Concepts based on the big idea are developed and refined carrying a cohesive message across all mediums that speaks to your target audience and enhances your brand.

 

implementation

Once concepts are approved your ads move into the production process. Production can vary in timing depending on the medium of the ad, with printed mediums often taking a shorter time to produce than web-based or film-based mediums.

Producing your ad is only half of the implementation equation. You also need to know where and when to place your ads so that your intended audience will see them. Not to worry - we can assist with all your media booking needs. Not only can we book your media, we can also develop a media strategy that will ensure your message is seen or heard by the right audience. Just head over to media buying to learn more about how we can help.