branding

services

branding

Branding is all about connection - connecting customers and potential customers to your business. A successful brand will stand out from the pack in the eye of the beholder, making them see your business as the one who can provide the right solution to their probiem.

We understand that a brand is far more than just a logo, it's your company's personality, vision and core values. Good branding is successful in resonating and speaking to its consumers, creating positive perceptions and forming lasting relationships.

As branding enthusiasts and strategists we know we can create a winning brand that works for you - just ask us how!

research

Your brand identity is more than just a logo. It needs to communicate your brand, personality, promise and values.

This is why our branding process begins with research. We delve into researching your competitors, the industry and your company, taking note of where you are positioned in the market and your point of differentiation.

Once we have gained more of an insight into your business, we begin formulating ideas for your identity. We start off with a brainstorming session, before sketching out concepts derived from the information gathered during the research phase.

This sets a solid platform for the development of a logo that not only looks sexy as hell, but also has it's roots embedded in meaning and a voice that speaks to your target market.

rationale

From initial sketches, we start to take things onto the computer.

Every element of the identity is thought out from the graphic elements, through to colour and typography. Our designers spend time exploring different typefaces, angles, layout and colours to ensure that the logo fits with your brand and sends the right message to your audience.

Once we have finessed a few strong concepts, we present them to you for review, complete with a rationale explaining the idea behind the concept, as well as why certain elements were used and what they portray.

refinement

Taking a collaborative approach, we work with you to refine the concepts until you are 100% happy with the result.

It's amazing how differently a logo can be portrayed, with even the smallest changes to the finest details. It is these finer details that we hone in on when refining the design, so that your logo is strong and eye-catching.

When your identity is finished, we provide you with the logo in all the file formats you need so that you can start getting your brand out there.

roll out

The branding process doesn't just stop with the development of your identity. The branding of your business needs to be carried right throughout all your communications materials and customer touchpoints. Luckily we can help you with your every need.

You might like to consider rolling your identity out across a stationery range, such as business cards, email signatures, letterheads, presentation folders and with compliment slips. Or perhaps you need a style guide to ensure that your brand is used effectively and it's integrity is maintained for years to come.

If you have a bricks and motar store you may need to consider signage and way finding, or if your business is online you will need to enhance your online presence with a website and e-marketing tools that fit your branding. Check out digital to find out more about our online service offerings.