services

A photo of an open design journal with concept drawings

design

Graphic Design is a specialised field that helps find solutions to communication problems. It combines an eye for visual representation with skill and knowledge in a range of fields such as communication, business and technology.

Graphic Design is a problem-solving process and here at theroom we have the solution. We delve deep into your communication needs and provide solutions that are creative, unique and innovative.

Keep flipping through to find out more about our design process or give us a call to find out how our business can benefit yours.

A photo of two people filling out a brief document and taking notes

the brief

To start the design process, we love to work from a brief!

A brief ensures that we have a solid understanding of you and your project from the beginning. It helps give us direction and means that we can tailor the designs more specifically to work for your brand as well as producing a finished product that you will love.

Our Creative Brief form is a handy download for your upcoming project and will even help you to get a better handle on what you are hoping to achieve. You can fill it out yourself, or we can go through it with you when you come in for your briefing meeting.

Now it's onto concepting!

An open design journal showing branding concept drawings

concepting

Let the concepting begin!

From the brief, or the outline your provide we begin the concepting process. The concepts we develop are strategic in nature, based on competitor and market research, your brand identity, personality and values and the tone of the message and project.

Every element of the concept is considered from imagery and hierachy to typography and colour.

We offer a 100% design guarantee on all our concept work, which means that we will continue to present and refine the concepts until you are grinning from ear to ear.

Once the concept is approved, it's time to roll out the design and layout.

An image of branding concepts being worked on in a software editor

design & layout

Let's lay it out.

Whether it's a DL Flyer or an Annual Report we focus on refining the concept to ensure the content is presented in the best possible way. We look at the hierachy of the design to ensure that the most important messages are the ones that are communicated first. After all, good design does not just look good, it also communicates the message.

If your project calls for the concept to be rolled out across a range of collateral or its a multi-page document we lay the design and content out with rythym so that each page is a bit different but is connected and cohesive to the overall look and feel.

Once the design has been rolled out, we send it back to you for review. We implement any changes you may have until you are ready to sign off on the finished product. Once approved we then prepare the finished art files for you in the format that you request.

 

 

Photo of branding collateral

project completion

Need help getting the design off the computer and out to your stakeholders?

We can help you with printing, distribution and digital production.

Read more about print to find out how or get in contact with us today.